Sunday, April 20, 2008

Crush or Flush Community Predicts Obama to win Pennsylvania

It is interesting to see mobile communities being used for polling. While I think the prediction is wrong, it seems to match well with the demographic who uses their cell phone for daily activities. I think we are going to see a lot more polls using cell phones for gathering information.

The Crush or Flush community of nearly one million registered mobile members in the U.S. has spoken - Obama will win Pennsylvania in the state’s primary tomorrow by a 55% to 45% margin. Over the last two weeks, Crush or Flush community members where shown two distinct branded picture profiles of both candidates asking them who will win the Pennsylvania state primary. The real time data was queried directly from our database and aggregated at a macro level to ensure the privacy of each community member.

Members also voted on which candidate was more ‘out of touch’ and which candidate was ‘more honest.’ Interestingly, Obama was considered more out of touch at 53:47 yet only slightly more honest than Clinton at 51:49. One would have expected Obama to fair better on these questions given his overall favored margin. These are the facts as we are reporting them from our database… please don’t be bitter with the results.

Crush or Flush is a social network where members meet people, chat and flirt by browsing real picture profiles and decide whether to ‘Crush’ or ‘Flush’ them. The Crush or Flush community is 59% male, 41% female, and 60% are between the ages of 18 and 30. Golden Ticket sponsored profiles consist of a photo of the brand or person and descriptive tags.